European design during the first decade of the twentieth century was a crucible of theory and practice, ranging from the florid beauty of the French Art Nouveau to the roots of the German Bauhaus. Belgian designer and theorist Henry van de Velde called for the unification of art, the re-evaluation of the role of craftsman and designer, the recognition that we are able "to impress beauty upon every aspect of our lives, that the artist should no longer simply paint pictures, but rather create whole rooms, or even whole dwellings, with wallpapers and furniture as well as paintings. The Seccessionst Movement in Austria produced applied arts during the early years that are remarkable for their geometric refinement and elegant simplicity.
The Modern Fan Company has established itself as a leader in the ceiling fan industry by continuing to introduce original design and innovation for contemporary fans, industrial ceiling fans and fan accessories. The ceiling fans of Modern Fan Company celebrate the modern idiom through geometric forms, contemporary finishes and mechanical simplification. Modern Fans – from a contemporary fan to industrial ceiling fan and fan accessories – keep you comfortable while helping to reduce energy consumption in several ways. The Modern Fan Company was founded by Rob Rezek in 1986 with introduction of the Stratos ceiling fan.